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Zara Spook In the 1930s, the Heddon Lure Company set out to develop a topwater for triggering bass and other surface feeders
Hook set or Setting the hook - when the fish has the lure or bait in its mouth, the hook has yet to pierce into the mouth of the fish
But, you know, you really have to get into it
Have bioluminescent bacteria evolved within their anglerfish hosts
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